Retailer-Built: Shopify Solutions That Convert

Here’s how our tailored upselling and cross-selling strategies revolutionized Maldo.in’s online presence:

1. Conversion Rate Skyrocketed
   We boosted Maldo.in’s conversion rate from 0.3% to an impressive 1.1%, almost doubling the industry benchmark of 0.6% for brands of this scale.
   
2. Enhanced Customer Engagement
   Personalized product recommendations created a dynamic, interactive shopping experience, keeping customers engaged and delighted.
   
3. Average Order Value Amplified
   Our strategic upselling and cross-selling implementations led to a notable increase in Average Order Value, maximizing revenue from each transaction.
   
4. Stronger Customer Loyalty
   Beyond attracting new shoppers, we helped convert them into loyal, repeat customers, fortifying Maldo.in’s customer base.
   
5. Custom Shopify Theme Setup
   We optimized the entire site with:
   
6. Faster Checkout Process
   Streamlined menus and quick filters enabled customers to find what they wanted with ease. Reduced clicks ensured a smooth and intuitive checkout experience.
   

Project Objective

To implement targeted changes on an already established Shopify store, improving navigation, product visibility, and conversion rates.

Challenges

• Existing navigation and design were cluttered and needed improvements for smoother product discovery.
• Outdated theme features that hindered customer experience and cross-selling opportunities.
• Need for faster checkout options to reduce cart abandonment.

Solutions Delivered

1.Mobile & Desktop Mega Menu Design

• Designed a sleek, user-friendly mega menu for both mobile and desktop versions.
• Implemented filtered product views, displaying a wide range of products in a compact format for faster navigation and easier product discovery.

2.Theme Update with Latest Features

• Updated the store’s theme to include dynamic product variations (siblings), showcasing related products as variations.
• Enhanced cross-selling by suggesting complementary items directly on product pages.

3.Quick Buy Option for Faster Checkout

• Introduced a Quick Buy feature, allowing customers to purchase products without leaving the current page.
• Streamlined the checkout process to reduce friction and boost conversions.

4.Ongoing Monthly Maintenance

• Established a monthly maintenance plan to keep the Shopify theme and store updated with the latest features, optimizations, and product launches.
• Ensured consistent performance, faster site speeds, and a store that continuously evolves to meet customer expectations.

Project Objective

To migrate from WooCommerce to Shopify, creating a seamless, engaging, and high-performing eCommerce experience.

Challenges

• Limited functionality and scalability on WooCommerce.
• Need for dynamic product presentation and better upselling strategies.
• Desire for a fresh, kid-friendly design that stands out in the competitive fashion market.

Solutions Delivered

1.Seamless WooCommerce to Shopify Migration

• Ensured a smooth transition of all data, including products, customer information, and order history.

2.Cart Upselling & Cross-Selling Features

• Implemented cart upselling to suggest complementary items.
• Introduced cross-selling using “product siblings” resembling product variants, tailored to customer preferences.

3.Dynamic Product Pages

• Designed product pages with A+ content, showcasing detailed visuals and interactive features for enhanced engagement.
• Added personalized recommendations to help customers find the perfect match.

4.Shop the Look Section

• Created a unique "Shop the Look" feature based on children categories, adding a playful yet practical touch to the shopping experience.

5.Fresh, Engaging Layout

• Designed a vibrant, modern UI/UX reflecting the brand’s youthful and dynamic appeal.
• Ensured mobile-first responsiveness for a seamless shopping experience across all devices.

6.Back-End Optimization

• Simplified product management with Shopify’s intuitive admin features.
• Integrated efficient inventory and order management tools for smoother operations.

7.Performance Optimization

• Improved site speed and scalability to handle growing traffic and sales.

Project Objective

To migrate from WooCommerce to Shopify, enhancing the customer experience and aligning the online store with the brand’s values.

Challenges

• Outdated and less intuitive WooCommerce setup.
• Limited scalability and functionality to support growing customer demands.
• Need for a design that truly reflects the brand’s care and passion for sustainability.

Solutions Delivered

1.Platform Migration

• Seamless migration from WooCommerce to Shopify, ensuring zero downtime and data integrity.

2.Enhanced Customer Experience

• Implemented personalized product recommendations for tailored shopping.
• Introduced smarter upselling features to boost engagement and increase Average Order Value (AOV).

3.Fresh & Dynamic Design

• Developed a clean, modern Shopify store design that reflects the brand's ethos.
• Focused on creating a lifestyle-oriented shopping journey centered around wellness and sustainability.

4.Optimized Navigation & Features

• Streamlined navigation and added user-friendly filters for easier product discovery.
• Ensured mobile responsiveness for a seamless experience across all devices.

5.Brand Storytelling Integration

• Highlighted the brand’s passion for wellness through storytelling elements across the site.
• Designed pages to emphasize sustainability and the lifestyle Chokha Organics promotes.

6.Performance Optimization

• Enhanced site speed and implemented scalable features to support future growth.

Project Objective

To design and develop a brand-new Shopify store that reflects the premium identity of the brand, delivers a seamless shopping experience, and drives conversions.

Challenges

• Creating a distinctive online presence for a brand with no prior e-commerce setup.
• Ensuring the store design communicates the brand's premium positioning.
• Incorporating features to optimize user experience and boost sales from the outset.

Solutions Delivered

1.Fresh Shopify Store Setup

• Developed the store from scratch using a premium Shopify theme tailored to the brand's aesthetic and functional requirements.
  

2.Brand-Specific Customizations

• Designed features and layouts to reflect the brand’s identity and meet its unique need
  

3.Shoppable Videos

• Added engaging product-focused videos to enhance visibility and customer interaction.
  

4.Mobile-First Design

• Designed a responsive, mobile-friendly layout with quick navigation and multi-grid views for seamless browsing.
  

5.Optimized Pages

• Implemented cross-sells and upsells directly on product pages to increase basket values.
• Used a tabbed product layout on the collection page for better clarity and user convenience.
  

6.Trust-Building Features

• Included icons and badges for quality assurance, helping to build customer trust instantly.
  

7.Performance Optimization

• Ensured lightning-fast load speeds, achieving:

Project Objective

To optimize an existing premium Shopify theme by implementing key features for better user engagement, speed, SEO, and overall performance.

Challenges

• The store had a premium theme but needed enhancements to improve visual appeal, navigation, and conversion rate optimization (CRO).
• The blog section required a complete overhaul to enhance user engagement and SEO performance.
• The site needed better mobile and desktop performance, with optimizations to speed and theme structure.

Solutions Delivered

1.Premium Shopify Theme Setup

• Customized the existing premium Shopify theme to enhance the overall look and feel of the store, aligning it with the brand’s premium identity.

2.CRO Features on Product, Collection, and Home Pages

• Added conversion rate optimization (CRO) features like personalized recommendations, urgency indicators, and enhanced product information to product pages.
• Optimized collection pages with easy-to-use filters and intuitive navigation to encourage more purchases.
• Enhanced the homepage layout for better engagement, guiding visitors toward key actions like shopping or exploring categories.

3.Complete Blog & Author Page Customization

• Designed a dynamic clickable table of contents for blog posts, improving navigation and boosting SEO.
• Added a sidebar featuring recent blog posts to increase internal linking and content discovery.
• Created an author profile page with social links to showcase expertise, improving credibility and SEO.

4.Mobile & Desktop Speed Optimization

• Customized the theme’s code to improve page speed and site performance across both mobile and desktop.
• Ensured fast load times for a smoother and more enjoyable user experience.

5.SEO & Schema Changes

• Implemented schema markup to enhance the website’s visibility in search engine results.
• Made technical SEO improvements across the site, including adding dynamic schemas to all pages.

6.CTAs & Conversion-Boosting Integrations

• Added clear, strategically placed Call to Action (CTA) buttons across all pages to guide users toward conversion.
• Integrated third-party apps like product recommendations and exit-intent popups to boost conversions.

7.Optimized Theme Structure for SEO & UI/UX

• Improved the structure and code of sections like the FAQ, footer, and collection descriptions for better SEO and usability.
• Focused on creating a clean, accessible design that reduces clutter and improves navigation for a seamless UI/UX experience.

Project Objective

To enhance the Shopify store with a modern, user-friendly, and high-converting design that reflects the brand’s identity and maximizes sales.

Key Solutions Delivered

1.Shopify Existing Theme Customization

• Customized the Shopify theme to align with the brand’s unique identity.
• Enhanced the design and layout of all pages for improved usability and visual appeal.

2.Shopify CRO (Conversion Rate Optimization)

• Strategically optimized the site to boost conversions with data-driven design changes.
• Simplified the user journey from product discovery to checkout.

3.Redesigned Collection Page

• Transformed the collection page with a clean, modern aesthetic that highlights products.
• Made browsing and product discovery effortless for customers.

4.Custom Navigation Menu Icons

• Created bespoke icons for each jewelry style to enhance navigation.
• Combined functionality with visual appeal, making categories instantly recognizable.

5.Quick Filters with Iconography

• Introduced custom filters with icons tailored to the brand.
• Improved search precision and ease, helping users refine their preferences quickly.

6.Enhanced E-commerce Features

• Added wish lists, product comparisons, and personalized recommendations for a richer shopping experience.

7.Seamless User Experience

• Ensured mobile responsiveness and faster loading times across all devices.
• Overhauled the checkout process, reducing friction and increasing completion rates.

8.Branding and Visual Consistency

• Maintained a cohesive look with the brand’s colors, fonts, and imagery across the site.
• Elevated the store’s professional and polished appearance.

9.SEO Optimization for Shopify

• Optimized product descriptions and metadata to improve search rankings.
• Implemented smart keyword strategies to boost discoverability.

10.Analytics Integration

• Set up Shopify-compatible analytics tools to track user behavior and sales trends.
• Leveraged insights to make continuous improvements.

11.Social Media Integration

• Enabled easy product sharing and showcased user-generated content to strengthen community engagement.

Project Objective

Smart Sprouts, a new brand in the niche category of kids’ learning tools, sought to establish a strong online presence and drive e-commerce sales. The brand specialized in activity binders, worksheets, and tools designed to enhance children’s hand-eye coordination and cognitive skills. Our mission was to develop a playful yet conversion-focused website and implement a performance marketing strategy to maximize results.

Website Development Highlights:

1. Playful and Conversion-Optimized Design:A vibrant, colorful, and child-friendly website was developed to resonate with parents and children.The design emphasized product benefits while maintaining a clean and user-friendly structure.
2. Age-Based Filtering:We implemented an intuitive age-filtering system to help parents find the right products for their child’s development stage quickly.
3. Mobile-First Approach:Optimized for mobile devices to ensure a seamless browsing experience, as a majority of the target audience accessed the website via smartphones.
4. Trust-Building Features:Included customer testimonials and reviews to build credibility and showcase the brand’s impact on children’s learning.

Performance Marketing Highlights:

1. Objective:

• Drive awareness and conversions for a newly launched website in a niche market.

2. Strategic Approach:

• Awareness Campaigns: Focused on educating parents about the importance of activity binders and their role in child development.
• Conversion-Focused Ads: Showcased the products’ unique benefits, targeting parents looking for creative learning solutions for their kids.
• Retargeting Ads: Targeted users who had added products to their carts but hadn’t completed their purchases, with personalized messaging and limited-time offers.

3. Key Metrics Achieved (Jan 1 - Feb 6, 2025):

• Total Orders: Increased by 111%, growing from 267 to 563 orders.
• Total Sales: Achieved ₹5,92,087.50, a remarkable increase of 762%.
• Average Order Value (AOV): Improved by 34%, reaching ₹821.38.
• Conversion Rate: Surged by 372%, from 0.93% to 4.39%.
• Website Sessions: Increased by 157%, bringing in 12,682 visitors.

4. Ad Performance (Meta Ads Manager):

• Total Ad Spend: ₹1,07,196.43
• Purchase ROAS: Averaged an impressive 6.51 (651% return on every rupee spent).
• Cost Per Purchase: Reduced to ₹1,963.16 through continuous ad optimization.
• CPM (Cost Per 1,000 Impressions): Achieved an economical ₹166.68, ensuring wide reach within the target audience.
• Link Clicks: Increased engagement with 12,785 clicks, converting a high percentage into paying customers.

Key Success Factors:

• Optimized Ad Strategy: The strategic blend of awareness, conversion, and retargeting ads ensured a consistent sales pipeline and maximized ad spend efficiency.
• Data-Driven Decisions: Continuous performance tracking and optimization allowed us to identify high-performing audiences and creatives, leading to higher ROAS.
• Seamless Website Experience: A user-friendly and conversion-focused website complemented the ad campaigns by driving purchases effectively.

Results:

• Within just six weeks, Smart Sprouts saw exponential growth in sales, achieving a 762% increase in total revenue and a 372% growth in conversion rate.
• The performance marketing campaigns delivered a return on ad spend of 6.51, far exceeding industry benchmarks for niche e-commerce categories.
• The brand successfully established itself in the market, with significant improvements across all key metrics.

Conclusion:

• Smart Sprouts is a prime example of how a well-executed combination of website development and performance marketing can drive exceptional growth for a new brand. By aligning the brand’s playful identity with data-driven strategies, we helped them achieve rapid success in a competitive yet niche category.

Takeaway:

• A thoughtful, conversion-focused approach to both website design and advertising can deliver outstanding results, even for new entrants in niche markets.

Project Objective

D9 Skin Care, a high-end skincare brand created by nine dermatologists, aimed to launch an e-commerce platform that reflected its premium positioning while ensuring high conversions and customer engagement. Our goal was to design a sophisticated, user-friendly website that blended science-backed credibility with a playful, engaging tone, and to maximize the brand’s revenue potential through advanced features.

Website Development Highlights:

1. Custom Mega Menu:

• Developed a visually appealing and intuitive mega menu to allow seamless navigation.
• Categorized products based on skin concerns and routines to simplify the customer journey.

2. High-Conversion Optimized Sections:

• Strategically placed CTAs and product highlights to guide users towards purchase decisions.
• Focused on creating a visually balanced layout that showcases the benefits of each product while maintaining a clean and luxurious design.

3. Subscription Option:

• Introduced a subscription model for recurring purchases, which boosted customer lifetime value (LTV).
• Highlighted discounts and exclusive perks for subscribers to encourage adoption.

4. Cross-Selling & Upselling:

• Designed optimized cross-selling sections for complementary products, enhancing the average order value (AOV).
• Leveraged curated skincare routines to encourage bundling and multi-product purchases.

5. Playful Yet Premium Design:

• Incorporated clean lines, subtle animations, and a minimalist color palette to emphasize the brand’s luxury appeal.
• Ensured the design resonated with both the scientific credibility of dermatologists and the fun, approachable side of skincare.

Copywriting Highlights:

1. Engaging Brand Voice:

• Transformed complex, science-backed dermatological insights into fun, relatable language.
• Injected a playful tone into the website copy to make skincare approachable while maintaining trust.

2. Compelling Product Descriptions:

• Highlighted the dermatologist-crafted formulas with engaging, benefit-driven descriptions.
• Used a storytelling approach to create an emotional connection with customers, emphasizing how each product solves specific skin concerns.

3. Content for Premium Positioning:

• Focused on communicating the brand’s authority and credibility as a skincare line crafted by dermatologists.
• Balanced the science with wit and charm to make the brand stand out in a crowded market.

Key Success Factors:

1. Customer-Centric Design: Prioritized user experience with easy navigation, personalized recommendations, and engaging content.
2. Upselling and Cross-Selling Optimization: Focused on making every product interaction an opportunity to increase AOV through curated routines and complementary product suggestions.
3. Brand Voice and Storytelling: Created a fun, memorable experience while showcasing the brand’s expertise, making the website a reflection of the brand’s personality.
4. Seamless Integration of Subscriptions: Addressed the needs of customers looking for consistency in skincare by offering a hassle-free subscription option.

Conclusion:

The D9 Skin Care project successfully delivered a premium, high-performing website that reflected the brand’s luxury positioning and dermatological expertise. The optimized design and strategic cross-selling not only enhanced customer experience but also drove measurable revenue growth.

Takeaway:

• A well-crafted website that combines premium aesthetics with conversion-focused features can significantly elevate a brand's digital presence and financial outcomes, even in a competitive niche like skincare.

Project Objective

To support Le' Skin, a premium Thai skincare brand, in entering the Indian market with a strategic focus on creating an elegant, conversion-optimized website and a comprehensive sales strategy to establish the brand’s presence and drive initial traction.

Challenges

• Launching a new skincare brand in a competitive and saturated Indian market.
• Introducing a single product series while ensuring a premium and differentiated customer experience.
• Educating customers on the step-by-step skincare approach unique to Le' Skin’s product offerings.

Approach:

1. Website Design & Development

• Designed an elegant and minimalistic website to align with Le' Skin’s premium positioning.
• Integrated custom sections showcasing a step-by-step approach to skincare, allowing users to understand and visualize the proper use of each product.
• Linked individual products to each step for seamless navigation and ease of purchase.
• Developed a clean and visually appealing layout to highlight the brand’s unique selling propositions (USPs).

2. Custom Icons for Product Features & Benefits

• Created bespoke icons tailored to highlight the features and benefits of the products, ensuring the information is easily digestible for users.
• Used icons to represent core values like dermatologically tested, cruelty-free, and enriched with natural Thai ingredients.

3. Advanced Conversion Optimization

• Introduced a bundle builder feature to enable customers to purchase complementary products together, increasing the Average Order Value (AOV).
• Focused heavily on upselling by suggesting product combinations that align with customers’ skincare needs.

4. Shoppable Videos

• Embedded interactive, shoppable videos on key pages to educate users on product application and benefits while driving higher engagement and conversions.
• The videos demonstrated Le' Skin’s step-by-step skincare regimen, helping potential customers connect with the product line.

5. Sales Strategy Alignment

• Strategically positioned Le' Skin’s products to cater to the premium skincare segment in India, emphasizing quality and authenticity.
• Incorporated a subscription model to promote recurring purchases and enhance Customer Lifetime Value (LTV).

Outcomes:

• The strategic design and implementation laid a strong foundation for Le' Skin’s Indian market entry, providing a seamless and engaging customer experience while driving initial sales and brand awareness.

Conclusion:

• By creating an elegant, education-focused, and conversion-optimized website, we successfully positioned Le' Skin as a premium Thai skincare brand in India, offering a unique and memorable shopping experience. This project highlights our ability to combine creativity, functionality, and strategy to achieve business goals.